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30 Hotaling, San Francisco, CA, 94111

Rupert Runewitsch

Head of Social + Mobile

rupert.runewitsch@leoburnett.com

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Chicago

Aaker Visits LB/Chicago

Consultant, author and all-around expert on brand strategy David Aaker stopped by Leo Burnett Chicago last week to talk about some of the ideas in his latest book, “Brand Relevance: Making Competitors Irrelevant.”

Aaker also sat down to chat with our own Chief Strategy Officer Stephen Hahn-Griffiths about some of the principles of maintaining ‘brand relevance.’