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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

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margaret.arnold@leoburnett.ca

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lisa.morch@leoburnett.ca

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London

Leo Q+A: Zoe Crowther

Leo Q+A is back to shine the spotlight on London’s new Marketing and Business Development Director Zoe Crowther. Crowther started her advertising career at the agency in 2001 before working at WCRS and Beattie McGuinness Bungay. In her new role, she will be responsible for the agency’s marketing output and business development. Read on to learn how she fights the mundane and where she would be if she weren’t in advertising!

Name:
Zoe Crowther

Title:
Marketing and Business Development Director

Describe your role in one word:
Growth.

If you weren’t in advertising, what would you be doing?
X-factor hopeful/reject.

What’s on your to-do list this year?
Some scarily middle-aged items involving house refurbishment!

What's the first thing you do in the morning when you arrive?
Get coffee!

Where do you do your best thinking?
In the bath.

Do you have a personal motto?
What would Britney do?

What creative talent would you most like to have?
Ice sculpting.

If you could be a character in any commercial, who would it be?
The Cadbury Caramel Bunny.

What’s your greatest advertising-related fear?
Mundanity.

What’s your current state of mind about the advertising industry?
There’s never been a more exciting time to work in advertising. The definition of creativity has never been so broad and with it brings exciting opportunity.

What living creative person do you most admire?
Again, it’s Britney for me.

How would you like to end your career?
Far too early to think about that – I feel like I’ve only really got started!

What do you consider your greatest creative achievement?
My little girl. A joint effort admittedly, but definitely the best thing I’ve ever made.

What’s your idea of happiness?
Family, wine, good food, more wine. I’m easily pleased.

What advertising lingo do you most overuse?
Trying to create good first impressions, so I’m keeping my inner David Brent in check!

What’s your biggest advertising regret?
A probably well-deserved Campaign Magazine 'Turkey of the Week’ for William Hill Bingo. Mortifying on so many levels.

What trait do you value most of co-workers?
Positivity.

What do you think most people misunderstand about the business?
That we’re a bunch of frustrated artists.

If you could change one thing about advertising, what would it be?
I’d like to see a broader talent pool and more diversity in ‘types’ of people the industry attracts.

What’s the quality you most admire in a creative director?
The unwavering pursuit of ‘better.’

What’s the quality you most admire in an account executive?
Tenacity.

And, finally, please name your top three favorite campaigns of all time:
Smash ‘Martians’
Blackcurrant Tango ‘Sebastian’
Old Spice ‘Your man’

Take a look at past Leo Q+A's:
Leo Q+A: Susie Henry
Leo Q+A: Dan Gilroy
Leo Q+A: Christopher Riebling
Leo Q+A: Alexander Haase
Leo Q+A: Daniel Spadaro
Leo Q+A: David Kuta
Leo Q+A: Sarah Tynan
Leo Q+A: Josh Raper
Leo Q+A: Charley Wickman
Leo Q+A: David Schermer
Leo Q+A: Anne Beebe