Office Space: Leo Burnett Moscow’s New Space in a Historic Building
Pay a visit to the former Bolshevik Confectionery factory
When you think of a dream office, what does it look like? Office Space explores the settings that inspire Leo Burnett's work in every corner of the globe.
This month we explore Leo Burnett Moscow’s new office in a historic Russian building that received the honor of being named the “Best Office Space in Moscow” by RBC TV.
ON THE LOCATION
Our new office is located in the building that once housed the renowned Bolshevik Confectionery over a century ago. This incredible red brick building, which Adolf Sioux first opened in 1885 as a perfume and candy factory, has been restored and transformed into a world-class business center.
Interesting fact: The small Bolshevik-brand bakery continues to operate in the building. Consequently, we have access to the best coffee and baked goods in the city every morning. The Museum of Russian Impressionism is also scheduled to open in the Bolshevik building.
ON THE INSPIRATION BEHIND THE NEW SPACE
We envision our office space as а modern art gallery. We wanted to keep everything simple. Every design element is integrated naturally into the space.
Leo Burnett was first established in Chicago in 1935, and we have aspired to include stylistic references to that period. We loved it when our interior designers introduced eyeglasses shaped like those worn by Leo Burnett the man, and scaled it up as a centerpiece for our office. Another inspiration from Leo Burnett is his call for us to always reach for the stars. Hence, we installed big glittering stars on our ceiling. We’re keeping our options open and may add some additional drawings, inspirational quotes or even a new color in the future. The surroundings may change, but the core expressive elements will always be there.
ON THE SPECIAL FEATURES OF THE NEW SPACE
The key idea is to establish a creative space where you have everything you need for work and inspiration.
These features include:
Creative Bar: This is our employees’ favorite space as they meet for both work and non-work conversations. We also have our birthday parties here. There are shelves displaying the agency’s awards and also some books near the bar.
Leo Glasses: This is the central expressive feature of the space. The earpieces bear two of Leo’s quotes: “Creativity has the power to transform human behavior” and “You can look at a business problem as a set of numbers. Or, you can look at it through a more human lens.”
Spiral-shaped Sofa: Second only to the giant glasses, this is the most eye-catching feature of the office. It is also the best place for relaxation.
Windowsills: This is the best workspace when you need a change from your office table and chair to something cozier. The strategy team, in particular, loves this space.
Our Meeting & Creative Rooms: These are all named after famous visionaries: Ray Bradbury, Isaac Asimov and Kurt Vonnegut. The creative department loves the “Kurt Vonnegut” room. There are no tables in the room, just a sofa and a few beanbags. “Ray Bradbury” is for small meetings, private talks and work interviews. “Isaac Asimov” serves as a movie theater when our executive creative director shows us once a month on Thursday the great films he recommends.
We also have a play zone with a foosball and ping-pong table.
ON THE CONNECTION BETWEEN ENGAGING OFFICE SPACE AND CREATIVITY & PRODUCTIVITY
The design that we chose provides a lot of workspace for everyone, which was something we did not have in the previous office. In spite of the open-space layout, it was important for us to ensure that every employee feels comfortable around his neighbor. We have many “meeting corners” around the office. There are places with sofas and beanbags, where creative teams brainstorm and engage. The main rest area and play zone are located in the center of the office and are very helpful when you need to refresh your mind or come up with a new 7+ idea.
ON THE INTERIOR DESIGNERS
This is the second time we’ve worked with Nefa Architects. They designed our previous office. We appreciate their creative ideas and the way they plan a space.