2016 Agency of the Year
Leo Burnett Worldwide honors top-performing agencies in its global network.
Last week, Leo Burnett Worldwide hosted the 2016 Agency of the Year celebration to recognize the people and product from the global network.
The 2016 Agency of the Year is Leo Burnett Melbourne for the second year in a row. It was the top performer in all aspects of the business — financial, creative and talent.
Highlights of Melbourne’s outstanding year:
• The agency recorded more than 13 percent in revenue growth, doubling its growth in the past three years.
• The agency won four new clients: iSelect (a financial services comparison site); Spirit of Tasmania (a tourism organization); Transurban (roads/infrastructure); and SunCorp (banking/insurance), which was a joint Publicis Communications pitch with Leo Burnett Sydney, Starcomm and SapientNitro. Additionally, the agency retained 100 percent of its clients.
• For awards, it received 116 medals and 189 shortlists across six clients. Its major awards include: 2016 B&T Agency of the Year, Spikes Grand Prix for Good, Adfest Grand Prix for Effectiveness, and AME Regional Platinum.
Bright Star winners are the finalists for Agency of the Year. Each of these agencies turned in a brilliant performance in 2016. The winners are: Leo Burnett Madrid, Leo Burnett Sydney and Leo Burnett Toronto.
Agencies that pushed the creative boundaries of advertising were awarded the following prizes:
• Leo Burnett Chicago won the Gold Pencil for its masterpiece “Van Gogh BnB,” a breakthrough experiential idea that created transformational business impact for the Art Institute of Chicago.
• Leo Burnett Sydney received the Silver Pencil for the highly innovative Samsung “brainBAND,” which tackles the dangers of concussions in contact sports.
• Leo Burnett Melbourne earned the Bronze Pencil for its brave work, “Reword,” for Headspace, which looked to fight cyber-bullying.
• Leo Burnett Toronto’s “Printed by Somerset” for Somerset Graphics that has been a favorite on the global awards circuit secured the coveted Design Pencil.
Finally, the prestigious HumanKind Communication Award 2016 went to Leo Burnett Madrid for the Spanish Lottery film “Justino.” This game-changing idea won the Cannes Lions Grand Prix in Cyber, as well as the Grand Prix at El Sol and El Ojo. The lonely night watchman who stars in this animated short brought absolute delight to millions of viewers without uttering a single word.