Allstate Wins Integrated Prize at Radio Mercury
Allstate’s “Mayhem” is off to a great start at Advertising Week 8 in New York City. The radio effort was named the Integrated Campaign winner at the Radio Mercury Awards last night. Earlier yesterday the iconic “Mayhem” character was inducted into Madison Avenue’s Advertising Walk of fame.
Other winners from the evening included “Missing” for Symantec Norton Internet Security, also from Leo Burnett Chicago, and “Madre” for P&G Bounty from Lapiz.