Arc Wins 'Best of the Best in the World' at 2011 MAA Globes
Arc Worldwide dominated the 2011 Marketing Agencies Association (MAA) Worldwide Globes Awards last night in Rio De Janeiro, winning Best in Show and two gold awards for the popular Walgreens’ “Arm Yourself for the Ones You Love” flu shot campaign.
Arc also brought home one silver award for the MillerCoors campaign, “Give a Veteran a Piece of the High Life,” in the Best Sponsorship or Tie-in Campaign category.
“To once again have our work recognized as best in the world is a remarkable honor,” said President and Chief Creative Officer of Arc Worldwide Bill Rosen. “Our success bears testimony to the incredible creative talent and strategic minds we have here at Arc Worldwide, and further demonstrates our commitment to cross-channel campaigns that measurably transform human behavior.”