Audi Appoints Leo Burnett Beijing as Creative Partner in China
Agency tasked with luxury automaker’s integrated marketing and communications
After a competitive pitch, Audi appointed Leo Burnett Beijing as its strategic creative partner in China from 2017 to 2019. The agency will be responsible for the luxury auto brand’s integrated marketing and communications.
Audi entered the China market more than 29 years ago and is one of the most popular brands with more than 4 million car buyers. The brand has helped shape Chinese consumers’ perception of foreign luxury automakers.
“As a pioneer of the premium car market in China, Audi has always been an innovator with its product line and brand communications. We are very excited to have the opportunity to partner with Audi to create more innovative engagement between the brand and Chinese consumers,” said Frank Liu, managing director of Leo Burnett Beijing.