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Cannes Tuesday Recap: 12 Lions

On day two at Cannes, Leo Burnett added 12 Lions to the tally, bringing the week’s total to 35.

On day two at Cannes, Leo Burnett added 12 Lions to the tally, bringing the week’s to 35.

The big victory of the evening was our Creative Effectiveness Lion for Sydney’s Bundaburg Rum “Watermark” effort.  This was the only Effectiveness Lion awarded to Australia — and in Asia Pacific  — and one of only six awarded in the highly competitive category.

Also of note, the Bronze for the Paper Flag piece from Sri Lanka is the first Lion earned in that country’s history!  Here’s the breakdown:

Creative Effectiveness

Effectiveness Lion

Bundaberg Rum “Watermark” — Sydney

Media

Silver

Door Step School “Ink Pad” — Mumbai

Bronze

IKEA “Moving Day Wild Postings” — Toronto

McDonald’s Big Mac “Big Mac Song” — Seoul

Ceylon Newspapers Mawimba “Paper Flag” — Sri Lanka

Troy Public Library “Book Burning Party” — Detroit

Troy Public Library “Book Burning Party — Detroit

Pressure Group Fighting For Women’s Rights “No Rights No Women” — Beirut

Pressure Group Fighting For Women’s Rights “No Rights No Women” — Beirut

Outdoor

Bronze

McDonald’s “Fry Lights” — Chicago

Raising the Roof “Dog”/”Outside”/”Help”/”Job” — Toronto

Fiat “Clown”/”Butler”/”Nurse” — Sao Paulo