Chicago, Sydney and Melbourne score at MAA GLOBE Awards
Leo Burnett bags three GLOBES and a Bronze at Marketing Agency Association ceremony in Chicago.
Arc Worldwide/Leo Burnett Chicago, Leo Burnett Sydney and Leo Burnett Melbourne each earned honors at the 2012 Marketing Agency Association GLOBE Awards held in Chicago Monday evening.
Chicago won a total of three honors. Two GLOBES were awarded to the “Walk With Walgreens” campaign in the Best Retail – Traditional Retailers, e-Commerce, Catalogue, Bars & Restaurants and Best Long Term Relationship Marketing & Loyalty categories, while the Keystone Light “Canhole” effort won Bronze in the Best Partnership Marketing category.
Sydney scored in Best Not For Profit, Charities, Public Sector for the Lion-winning Bundaberg “Watermark” campaign, while Melbourne was honored in the Best Non-Alcoholic Beverages category for its 7-Eleven “BYO Cup Day” effort.
Billed as “The highest standard of excellence in Marketing Communications,” this was the 27th year of the GLOBE Awards.