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Toronto

Canada

Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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Chicago

How to Best Integrate Brand-Building and Sales-Generating Efforts

Leo Burnett and Arc create a new tool to help brands quicken the path to purchase and reinforce brand affinity

The Buying Acceleration and Incentive Tool (B.A.I.T.), created by Arc and Leo Burnett, reveals how marketers can select the right purchase triggers to encourage people to buy based on human emotion and science. This tool is the first that truly helps brands effectively integrate brand-building and sales-generating efforts.

“Brands are still too often managed as if advertising and promotion are totally different actions. But today, brands no longer have that luxury. A brand action should engage shoppers to inspire both belief and buying,” said Bob Raidt, global president of Arc. “B.A.I.T. is a useful input to inform more relevant brand actions.”

Learn more on Arc’s website.