Nearest office

New York

All offices

Offices

Selected office



,


Your nearest office

New York

United States

Leo Burnett Business
300 Park Avenue South
New York, New York 10010
United States


646-840-8350

Lisa Abbatiello

CEO, Leo Burnett Business

646-840-8350

Billie Smith

EVP Director of Talent Management

billie.smith@leoburnett.com

Nearby Leo Burnett offices

  • New York

    United States

  • Toronto

    Canada

  • Detroit

    United States

  • Montreal

    Canada

  • Chicago

    United States

  • Santo Domingo

    Dominican Republic

  • Guaynabo

    Puerto Rico

  • Tegucigalpa

    Honduras

  • Guatemala City

    Guatemala

  • Santa Fe, Mexico City

    Mexico

  • San Salvador

    El Salvador

  • Managua

    Nicaragua

Chicago

How to Best Integrate Brand-Building and Sales-Generating Efforts

Leo Burnett and Arc create a new tool to help brands quicken the path to purchase and reinforce brand affinity

The Buying Acceleration and Incentive Tool (B.A.I.T.), created by Arc and Leo Burnett, reveals how marketers can select the right purchase triggers to encourage people to buy based on human emotion and science. This tool is the first that truly helps brands effectively integrate brand-building and sales-generating efforts.

“Brands are still too often managed as if advertising and promotion are totally different actions. But today, brands no longer have that luxury. A brand action should engage shoppers to inspire both belief and buying,” said Bob Raidt, global president of Arc. “B.A.I.T. is a useful input to inform more relevant brand actions.”

Learn more on Arc’s website.