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It's Going to be a Great Winter: Swiss Weather Prophet Martin Horat Covers Himself in Ants

Does this sound weird? No, it’s only natural. If you haven’t met him yet, then allow me introduce you to Swiss weather prophet Martin Horat. Yes he’s real, and yes, he’s an ant whisperer. New from Spillman/Felser/Leo Burnett Zurich, Martin Horat is here to teach you a thing or two about science and encourage you to book your next holiday in Switzerland in this new campaign for Switzerland Tourism.

Directed by Oscar winning Swiss Director Xavier Koller, this spot is somewhat of a documentary. Twice a year, five experienced men from the mountains of Inner Switzerland forecast the weather for the next six months. Their predictions are based on select observations in nature like pinecones, mouse holes and you guessed it…ants! Married to the mountains, Martin Horat invites you into his semi-annual ritual and predicts that the Switzerland winter will be a good one. Book your trip now, and might I suggest, through Travelocity.