‘Justino’ and ‘Van Gogh BnB’ Make Gunn Report’s 2016 Bullets from Gunn List
Award-winning campaigns by Leo Burnett Madrid and Chicago earn spots on Gunn Report’s annual highlights.
The Gunn Report recently released the 2016 Bullets from Gunn list. Two campaigns by Leo Burnett were recognized for their creative excellence: Leo Burnett Madrid’s “Justino” and Leo Burnett Chicago’s “Van Gogh BnB.”
Winner of the Cannes Lions Cyber Grand Prix, Leo Burnett Madrid’s “Justino” for the Spanish Lottery captured the hearts of audiences worldwide with a Pixar-esque tale of a night watchman at a mannequin factory. The integrated campaign helped increase the annual Christmas lottery sales for the second year in a row.
With 14 Cannes Lions under its belt, Leo Burnett Chicago’s “Van Gogh BnB” for the Art Institute of Chicago proved that an immersive experience can help drive business results and engage the interest of audiences across the globe. The innovative campaign supported the exhibit of three Vincent Van Gogh paintings and saw the museum’s highest attendance in 15 years.
To see other campaigns included in the Bullets from Gunn list, visit the website.