Lapiz Makes a Splash at the 28th Chicago Latino Film Festival
Lapiz brings home multiple wins from the Chicago Latino Film Festival.
Lapiz created a trailer in support of this year's Chicago Latino Film Festival entitled "Paternity." The spot captures a father telling his son, after many years of withholding the truth, that he is not his biological father. The same story is retold three times, in three different countries, affecting how the news is relayed and interpreted. The spot successfully communicates and alludes to the often overlooked diversity of the Latino population. The trailer runs before every film during the festival, so you're guaranteed not to miss it.
If the cultural significance of the "Paternity" spot weren't enough to boast about, Lapiz also took home first, second and third place in the poster/print advertising contest at this year's Chicago Latino Film Festival.
1st Place - "LifeDeath" Jorge Pomareda
2nd Place - "Corazon" Jorge Pomareda
3rd Place- "Torito" Ricardo Vallejo