Lapiz Wins Marshalls
The Chicago-based agency has plans to lead the Latino communication strategy for the business, tapping on Lapiz's expertise in the Hispanic market. The win is no doubt credited to the agency's impressive LatinoShop initiative - the first ever in-depth Latino shopper study.
Lapiz will also have a hand in analyzing consumer insights and creative development.
Marshalls – which currently operates 912 stores in the U.S. – was purchased by the TJX group in 1995.