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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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Lapiz Wins Marshalls

Last week, Leo Burnett's Hispanic marketing agency Lapiz was proud to announce its new partnership with retail powerhouse, Marshalls.

The Chicago-based agency has plans to lead the Latino communication strategy for the business, tapping on Lapiz's expertise in the Hispanic market. The win is no doubt credited to the agency's impressive LatinoShop initiative - the first ever in-depth Latino shopper study.

Lapiz will also have a hand in analyzing consumer insights and creative development.

Marshalls – which currently operates 912 stores in the U.S. – was purchased by the TJX group in 1995.