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Leo Burnett Company, Limited, 175 Bloor Street East, North Tower, Ontario M4W 3R9

+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

Dom Caruso

President & COO

dom.caruso@leoburnett.ca

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LB/Chicago, Lapiz Named Radio Mercury Awards Finalist

Leo Burnett Chicago and Lapiz have been named as finalists for the 2011 Radio Mercury Awards.  Work for Allstate, P&G and Symantec Norton will move on to the final round in New York City on Tuesday, Oct. 4. LB/Chicago received finalist nods for three Norton/Symantec radio spots including “Copycat,” “Missing” and the “Norton Talking Computer Radio Campaign.” Work for Allstate Insurance was also recognized, including the integrated radio campaign for “Mayhem” and a single from the campaign titled “Love Bug.”  In addition, Lapiz moved ahead for its P&G Bounty spot, “Madre.”  Check out the full list of finalists here.

The Radio Mercury Awards is the premiere awards competition solely devoted to radio.  This year’s jury was helmed by LB/USA Chief Creative Officer Susan Credle, who had some thoughtful words about judging the awards as well as the future of the medium:

As TV organically becomes known as film, I believe that radio should migrate to the name ‘audio.’ While a lot of people are watching screens, a helluva a lot more people are still listening. Jury member Kerry Keenan said radio (audio) might just become the ‘oldest new medium’ if we treat it correctly.

New mediums wow people with the creativity of what technology can do and give them a sense of being the center of their own universe.  The ‘traditional’ mediums’ viability depends on craft.

Juror David Oakley said, a great audio spot is like a great song, I want to hear it over and over again.

Indeed, the world seems to be satiated on an internet diet of cotton-candy content, but at some point people are going to be hungry for quality.  And that’s the importance of shows like the Radio Mercury Awards.

Honoring the best of the medium encourages us to practice our craft, to be ready.

Because soon, audio that captures the imagination and creates love affairs with brands will have incredible value again.

At some point during this sluggish economy, content is going to stop being free and some people will not be able to afford everything they want.

And advertising will once again have a quid pro quo with the people. Let’s hope this time around, we don’t blow it.

Let’s hope we respect the ears, the eyes, the minds, the hearts of the folks we come in contact with.

Let’s hope everyday we write to win best of show at the RMAs not just for the glory – and the money – but because we believe there is honor in craft.