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Leo Burnett Company, Limited, 175 Bloor Street East, North Tower, Ontario M4W 3R9

+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

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Chicago

LB/ Chicago Sweeps Addy's

The Leo Burnett Group swept the Chicago ADDY’s last night, winning 78 awards including five “Best in Category,” ten Gold, 37 Silver and 26 Bronze. Allstate’s “GPS earned “Best of Show” and the “Mayhem” campaign was awarded “Best in Category” for Mixed Media, Radio and Television.  P&G’s “Mean Stinks” campaign also won “Best Creative Use of Multimedia Content.”
Here’s the complete list of “Best in Category,” Gold and Silver wins for Leo Burnett, Arc Worldwide and Lapiz:
Best in Category

Leo Burnett
Allstate – GPS, Best of Show
Allstate – MAYHEM, Best in Mixed/Multiple Media
Allstate – MAYHEM, Best in Radio
Allstate – MAYHEM, Best in Television
P&G Secret – MEAN STINKS, Best Creative Use of Multimedia Content 


Gold

Leo Burnett:
Allstate – MAYHEM, Radio Campaign
Allstate – BLIND SPOT, Television
Allstate – MAYHEM, Mixed/Multiple Media
Allstate – MAYHEM, Television Campaign
Allstate – GPS, Television
Kellogg’s Special K – WHAT WILL YOU GAIN WHEN YOU LOSE?,

Mixed/Multiple Media
McDonald’s – WINDY CITY FRIES, Out-of-Home Transit
McDonald’s – FRY LIGHTS, Outdoor Board
McDonald’s – BEST FRIES ON THE PLANET, Out-of-Home Campaign

Arc Worldwide:
MillerCoors Keystone Light – CANHOLE, Packaging, Single Unit


Silver

Leo Burnett:
Allstate – NEIGHBOR, Radio
Allstate – COURTEOUS DRIVER, Radio
Allstate – BEACH VOLLEYBALL PLAYER, Radio
Allstate – BAD HORN, Radio
Allstate – STREAKER, Television
Allstate – RACCOON, Television
Allstate – TODDLER, Internet Commercials
Coca-Cola – THUMBPRINTS, Consumer or Trade Publication
Coca-Cola – STARE BEAR, Consumer or Trade Publication
Coca-Cola – ARCTIC HOME, Interactive Media, Websites
Coca-Cola – SNOWBALL EFFECT, Interactive Media, Mobile Marketing
Coca-Cola – THUMBPRINTS, Interactive Media, Banners
McDonald’s – OPEN LATE, Out-of-Home, Exterior Site
McDonald’s – 11/11/11, Outdoor Board
McDonald’s – COMEDY/TRAGEDY, Out-of-Home, Exterior Site
McDonald’s – FISHING, Television
McDonald’s – UFO, Out-of-Home, Digital or Animated
McDonald’s – APPLES, Television
McDonald’s – SUZI VAN ZOOM, Television
Norton – STUFF THEATRE, Interactive Media, Micro or Mini Sites
Norton – STUFF, Mixed/Multiple Media
P&G Secret – MEAN STINKS, Mixed/Multiple Media
P&G Secret – MEAN STINKS, Consumer or Trade Publication Campaign
P&G Secret – BATHROOM STALL, Consumer or Trade Publication
P&G Secret – LOCKER, Consumer or Trade Publication
P&G Secret – TOILET PAPER HOLDER, Consumer or Trade Publication
Sealy – IN BED, Interactive Media, Mobile Marketing

Arc Worldwide:
McDonald’s – YOU WANT MCDONALD’S FRIES WITH THAT, Online – Micro or

Mini Sites
McDonald’s – YOU WANT MCDONALD’S FRIES WITH THAT, Websites/Online, Campaign
McDonald’s – YOU WANT MCDONALD’S FRIES WITH THAT, Online – Mobile Marketing
Miller Coors Keystone Light – CAN HUNT, Interactive Multimedia – Consumer
Miller Coors Keystone Light – CANHOLE: Point of Purchase, Campaign
United Airlines United MileagePlus – 10 MILLION MILE CELEBRATION, Special
Event Material, Campaign Lapiz:
Leo Burnett Chicago – DOUBLE, Advertising Industry Self Promotion
P&G Clearblue – STORK, Radio
P&G Always – QUINCEANERA, Consumer or Trade Publication
P&G Bounty – COFFEE & JUICE, Newspaper