Leo Burnett Argentina wins One Show Automobile Advertising of the Year Award for Samsung Safety Truck
Leo Burnett earned the award for Corporate Social Responsibility
Leo Burnett’s Samsung Safety Truck won the One Show Automobile Advertising of the Year Award for Corporate Social Responsibility. The advertisement features Samsung technology increasing safety on Argentinian roads.
Leo Burnett Argentina was awarded for its CSR at the ceremony, which was took place at the North American International Auto Show in Detroit. This is the fourth year One Show Awards has partnered with the Auto Show.
The Leo Burnett network also had quite a few pieces of shortlisted work within this category:
Honda “Dream Run” - Melbourne
Dunlop “One Second” - Frankfurt
Fiat “Interactive Parking Billboard” - Frankfurt
Fiat “Safety Wi-Fi” - Sao Paulo