Leo Burnett Chicago and Art Institute of Chicago’s 'Van Gogh BnB' Nabs Six Lions in Direct, Promo & Activation
Network off to a strong start at Cannes Lions with wins in Health & Pharma, Direct, Glass, Print & Publishing, Promo & Activation and Radio
After delivering the Art Institute of Chicago’s highest attendance in 15 years, “Van Gogh BnB” by Leo Burnett Chicago is cementing itself as one of the best creative ideas of the year with a solid start at the 63rd Cannes Lions International Festival of Creativity.
The campaign, which is one of the most talked about ideas at the Festival, has won six Cannes Lions, including one Gold Lion and two Silver Lions in Direct, and two Gold Lions and one Silver Lion in Promo & Activation.
The campaign tells a story about the transformative power of creativity through a remarkable immersive experience, a replica of Vincent Van Gogh’s “The Bedroom.” The effort led to the museum’s highest attendance in 15 years, with online ticket sales up 250%, and $6 million in earned media impressions.
Leo Burnett Chicago’s work for UnitedHealthcare’s first national consumer brand work, “Ways In” and “Delivery,” took home a Gold Lion and a Bronze Lion at the Health Lions awards on Saturday. The campaigns communicate how UHC can help patients navigate the complicated health-care system using comical situations. The work helped increase trust by 15% and unaided awareness by 20% in only nine months.
Samsung, the Cannes Marketer of the Year, is also continuing its track record of award-winning campaigns. Leo Burnett Sydney’s “BrainBand” won a Gold Lion and a Silver Lion in Promo & Activation, and one Silver in Health & Pharma. “Celebrity Tantrum,” for the Samsung Galaxy Tablet S2, also by Leo Burnett Sydney, won a Silver Lion in Promo & Activation.
Other offices winning Lions through today include Bangkok, Beirut, Frankfurt, Jakarta, Melbourne, Mexico City, Mumbai and Toronto.
To see a full list of wins, follow our daily Lions count and follow #leocannes on our social channels on latest updates.