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Leo Burnett Doubles up on Grand Prix Awards at El Ojo

...and the awards go to: Leo Burnett Tailormade and Leo Burnett Argentina.

This week, at the 2012 El Ojo de Iberoamérica Festival, Leo Burnett Tailor Made was recognized with a Titanium Grand Prix for its “My Blood is Red and Black" campaign for Health Secretary of Bahia. Leo Burnett Argentina also received a Grand Prix in the Promo category for Garbarino’s “Back to Garbarino” campaign.

In addition, the global network brought home two Gold, five Silver and five Bronze El Ojo awards. Five global offices from the Leo Burnett network, including Argentina, Chicago (Lápiz) Colombia, Iberia and Tailor Made, contributed to the overall wins.

“El Ojo is the most prestigious creative award show in the Latin world,” said Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide. “A double Grand Prix is remarkable. Winning the highly coveted Titanium Grand Prix is testimony to the future-facing thinking originating from Leo Burnett Worldwide.”

Leo Burnett Worldwide’s 2012 El Ojo Awards include: Grand Prix: • Health Secretary of Bahia “My Blood is Red and Black" – El Tercer Ojo/Titanium (Leo Burnett Tailor Made) • Garbarino “Back to Garbarino” – Promo (Leo Burnett Argentina) Gold: • DirectTV “Rey” – Production (Leo Burnett Colombia) • Garbarino “Back to Garbarino” – Interactive (Leo Burnett Argentina)

Silver: • Garbarino “Back to Garbarino” – Direct (Leo Burnett Argentina) • Health Secretary of Bahia “My Blood is Red and Black" – Sports (Leo Burnett Tailor Made) • Health Secretary of Bahia “My Blood is Red and Black" – PR (Leo Burnett Tailor Made) • Garbarino “Back to Garbarino” – Interactive (Leo Burnett Argentina) • Leo Burnett Iberia “Tattoo QR Code” – Mobile (Leo Burnett Iberia)

Bronze: • Chicago Latino Film Festival “Paternidad” – TV (Lápiz Chicago) • Garbarino “Back to Garbarino” – El Ojo Classic (Leo Burnett Argentina) • Health Secretary of Bahia “My Blood is Red and Black" – Innovation (Leo Burnett Tailor Made) • Health Secretary of Bahia “My Blood is Red and Black" – Sustainable (Leo Burnett Tailor Made) • Garbarino “Back to Garbarino” – Integrated (Leo Burnett Argentina)

By Kim Kauffman

Tags

El Ojo