Leo Burnett Madrid ‘Justino’ Nabs Two Lions in Film and Film Craft
Integrated campaign for Spanish Lottery had won a Cyber Grand Prix; worldwide network earns 53 Lions at ad festival
The 63rd Cannes Lions International Festival of Creativity concluded on Saturday, and Leo Burnett Madrid and the Spanish Lottery’s “Justino,” winner of the Cyber Grand Prix, took home two additional Lions in the Film and Film Craft categories. The final count for Leo Burnett stands at 53 Lions.
“Justino,” an animated film that kicked off Spain’s annual Christmas Lottery, has won the hearts of both consumers and jurors worldwide. Praised by top news media such as the BBC, Adweek, Cosmopolitan and others, the film racked up more than 1 million views in its first 24 hours and increased sales of lottery tickets for the second year in a row.
It has also won key accolades from global award shows such as the ADC Awards, AICP Awards, El Sol, Facebook Studio Awards, among others. Leo Burnett Madrid started working for the Spanish Lottery since 2014.
“Justino” on Saturday earned a Gold Lion in Film and a Silver Lion in Fim Craft. Earlier in the week, the agency won a Bronze Lion for the Heineken campaign “Champions’s Boss” in the Media category.
Meanwhile, Leo Burnett Worldwide global client Samsung Electronics on Saturday was presented with the award for Creative Marketer of the Year. The honor recognizes the marketer’s past success at the festival. Over the history of the festival, Samsung has received 74 Lions for work across 17 countries. The brand took a massive leap from winning 15 Lions in 2014 to 27 Lions in 2015. At this year’s festival, Leo Burnett agencies combined to deliver an additional 12 Lions across categories for the marketer.