Nearest office

New York

All offices

Offices

Selected office



,


Your nearest office

New York

United States

Leo Burnett Business
300 Park Avenue South
New York, New York 10010
United States


646-840-8350

Lisa Abbatiello

CEO, Leo Burnett Business

646-840-8350

Billie Smith

EVP Director of Talent Management

billie.smith@leoburnett.com

Nearby Leo Burnett offices

  • New York

    United States

  • Toronto

    Canada

  • Detroit

    United States

  • Montreal

    Canada

  • Chicago

    United States

  • Santo Domingo

    Dominican Republic

  • Guaynabo

    Puerto Rico

  • Tegucigalpa

    Honduras

  • Guatemala City

    Guatemala

  • Santa Fe, Mexico City

    Mexico

  • San Salvador

    El Salvador

  • Managua

    Nicaragua

Dubai

Leo Burnett MENA Scores Two Grand Prix at Dubai Lynx 2016

Network took home two Grand Prix, four Gold, nine Silver and 11 Bronze at the biggest show in the region

Leo Burnett’s Middle East and North Africa (MENA) network won big at Dubai Lynx, the region’s most prestigious awards show for the creative industry.

The network was awarded two Grand Prix. The first was in Film Craft: Direction for “Verisimilitude at Noon,” “The Russian Odyssey,” and “Tears of Winter” for Du, a telecommunications company. The second Grand Prix went to P&G Bonux’s “Merry Balconies” campaign in the Promo and Activation category: Use of Promotional Stunts/Live Advertising/Live Shows/Concerts & Festivals.

Three out of the four Gold were awarded to Du, while the last Gold was given to Dish Network’s “I Say Arabi” campaign. The network took home nine Silver and 11 Bronze for clients such as Mashrou’ Leila, Max Fashion, P&G Always and Samsung.

Leo Burnett also had a major brand presence at this year’s show. Leo Burnett Germany’s chief creative officer, Andreas Pauli, and Leo Burnett USA’s SVP, strategy director, Nicolas Chidiac, participated as jurors on Film, Print, Outdoor and Radio and Creative Effectiveness, respectively. Ali Amarsy, Leo Burnett Dubai’s head of strategy and effectiveness, also gave a presentation on the secret weapon to understanding people: "Think Like an Indian Aunty."

Aunty Emoji

The booth that stole the show was Leo Burnett’s story wall, where visitors could create their own life stories through customized emojis that were then shared on the wall.

Kamal Emoji

In total, 380 emojis were created, resulting in 179 posts and tags for #MyLeoLynx. The network’s Dubai Lynx activities made a dent in social engagement on Instagram and Twitter, as well as an impressive debut on SnapChat and Periscope – an average of 541 viewers for each live broadcast.

For the ninth year, Leo Burnett also organized the Lynx Academy at the festival to help grow and nurture the next generation of ad professionals. This year, the Lynx Academy trained 23 students chosen from the best universities in the region. The students were given a brief to create a purpose and plan to position and promote the newly launched “Ministry of Happiness.” A senior planner from Leo Burnett mentored the teams, and other senior executives participated in the briefings, presented trends and learnings, and served as judges.

Dubai Lynx 2016 - Academy

Overall, it was a celebratory showing for Leo Burnett at this year’s Dubai Lynx event. Check out all the winners at Dubai Lynx.