Leo Burnett Retains ‘All Gunns Blazing’ Title for Sixth Year
Leo Burnett jumps to third in 2014 Gunn Report network index; São Paulo’s Fiat campaign named most awarded in Print.
Update: In the seven year consolidated table, Leo Burnett Tailor Made (Sao Paulo) has been recognized twice on the "Most Awarded All Guns Blazing Campaigns in the World 2008-2014" list: #1 for Vitoria FC campaign "My Blood is Red and Black," and #5 ABTO/Brazilian Organization of Organ Transplantation campaign "Bentley Burial."
Leo Burnett Worldwide topped the Gunn Report’s “All Gunns Blazing” chart for the sixth time in seven years, retaining its title as the leading agency for new world thinking, while jumping to third place on the report’s Most Awarded Agency Network index.
“To top the ‘All Gunns Blazing’ ranking for six years is proof positive that Leo Burnett is in lock step with our industry’s future, and leading the way in delivering innovative ideas that completely transcend category or convention,” said Mark Tutssel, worldwide chief creative officer at Leo Burnett.
The Fiat “Letters” campaign, created by Leo Burnett Tailor Made to discourage texting while driving, was named the Most Awarded Print/Out of Home campaign of the year. “Small World Machines,” created for Coca-Cola out of the Sydney office, rounded out the Top 5.
Five Leo Burnett offices across four continents are named in the “World’s Top 50 Creative Agencies” (Buenos Aires, Paris, Sydney, Tailor Made São Paulo, and Toronto), including two in the Top 10 (São Paulo and Sydney) and four in the Top 25 (Paris and Toronto).
In the All Gunns Blazing category, which rewards risk-taking integrated campaigns, two of the Top Five entries came out of Leo Burnett agencies: Tailor Made São Paulo’s “Bentley Burial” for ABTO (#2) and Paris’ “If Only for a Second” for the Mimi Foundation (#5).
The network was the third-most awarded agency network in both Digital and Print, and the fourth-most awarded in Film.
Leo Burnett’s all-time high score reflects both the prestige and sheer number of awards the network earned this year, according to the Gunn Report’s methodology.
“As we enter our eightieth year in this business, I’m delighted that Leo Burnett continues to be punching above its weight as a network, garnering the most overall points in our history and a 25 percent increase over last year,” Tutssel said.