Leo Burnett Tailor Made Wins Two Effies
Leo Burnett Tailor Made Brazil was honored with two Effie Awards this week. The agency took Gold for the "My blood is red and Black" effort for the Vitória football club and Silver for P&G Ace "Grubby Bra."
The Vitória campaign was a partnership between Pentaly, Hemoba and the Secretary of Health in the Brazilian state of Bahia. The effort encouraged blood donation by having the football club eschewing their classic red and black uniform. The case can be viewed here.
P&G Ace "Grubby Bra" was the first chapter in the "Vila Branca" saga, a soap opera series comprised of more than 20 films that sought to answer the mystery of a dingy undergarment. The campaign helped Ace become the second largest laundry brand in the country. Check out the case here.