Leo Burnett Toronto Named Agency of the Year
This evening Leo Burnett Toronto was named the 2012 Leo Burnett Worldwide Agency of the Year at a ceremony in Chicago honoring the network's top people and product. It was the third time Toronto received the top prize.
The office ranked #1 in Strategy’s 2012 Creative Report Card, scoring 75% higher than our closest competitor, won 67% of all its pitches in 2012 and picked up trophies coveted hardware at the international effectiveness awards, winning gold in all three top global shows: Effies, Jay Chiat and David Ogilvy Awards.
In addition, the network celebrated the Bright Stars, Pencil Award winners, Pitch of the Year and the HumanKind Communication Award.
Bright Star winners, finalists in the running for the Agency of the Year, are the network's top overall performers in all aspects of the business - financial, creative and people. Those were Leo Burnett Chicago, Leo Burnett India, Leo Burnett Beirut, Leo Burnett Melbourne and Leo Burnett Leo Burnett Sydney.
The Pencil Award recognizes outstanding achievements in creativity in traditional or non-traditional media. These three pieces were:
Bronze Pencil: Leo Burnett New York – Village Voice “New York Writes Itself” Silver Pencil: Leo Burnett Melbourne – 7-Eleven “BYO Cup Day” Gold Pencil: Leo Burnett Milan – Montblanc “The Beauty of a Second”
Pitch of the Year acknowledged those "offices and leaders who pushed new business to the limit and took great risk to win; those who fully leveraged (the agency's) creative reputation and put the brilliance of HumanKind at the forefront." Those winners were:
Finalist: Leo Burnett Business – Shriners Hospitals for Children Bronze: Leo Burnett Chicago – Firestone Silver: Leo Burnett London – Vitamin Water Gold: Leo Burnett Sao Paulo - Carrefour
Finally, the HumanKind Communication Award, established to recognize the best HumanKind idea in the network, was awarded to Leo Burnett Detroit for their Troy Public Library “Book Burning Party.”