Leo Burnett Wins 69 Total Lions at 2015 Cannes Lions International Festival of Creativity
Earns 14 Lions at the Film, Film Craft, Branded Content & Entertainment and Titanium & Integrated Lions Awards
CHICAGO, June 27, 2015 -– Leo Burnett Worldwide won a record 69 Lions across 18 award categories at the 2015 Cannes Lions International Festival of Creativity. The network had a strong finish at the Film, Film Craft, Branded Content & Entertainment and Titanium & Integrated Lions ceremony, winning 14 total Lions, including two Titanium honors and three Gold Lions in Film and Film Craft.
Titanium Lions were awarded to both the P&G Always “#LikeAGirl” effort from Leo Burnett’s Toronto, London and Chicago offices, and Samsung “Safety Truck” from Leo Burnett Buenos Aires.
“#LikeAGirl” also received Gold in Film, Silver in Branded Content & Entertainment and Bronze in Film Craft, closing out the week with 14 Lions overall, including a prestigious Grand Prix and inaugural Glass Lion Award.
“Tonight is a fitting finale to a remarkable story that we’ve been writing all week in Cannes — that’s a story of world-class, future-facing creativity that we're delivering for some of the world's most iconic brands,” said Mark Tutssel, global chief creative officer of Leo Burnett Worldwide. “To win two prestigious Titanium Lions for two blue-chip marketers like Samsung and P&G is a remarkable achievement, and testament to the caliber of work we’re bringing to clients around the world. I couldn’t be prouder.”
“37 Days” for Atlantic Group Heaters from Leo Burnett Paris won two Gold Lions in Film Craft for Production Design/Art Direction and Achievement in Production, as well as a Bronze Lion in Film for Other Consumer Products, including Durable Goods, and a Bronze Lion in Film Craft for Use of Original Music.
Leo Burnett Chicago’s “Social Savvy Burglar” campaign for Allstate received a Silver Integration Lion.
In the Film category, Leo Burnett Buenos Aires won a Silver Lion for its Car One “Psychologist” / “Doctor” campaign for Cars, Other Vehicles, Auto Products & Services. Leo Burnett Frankfurt/Thjnk received a Silver Lion for Restaurants & Fast Food Services for its “Popov, The Clown” campaign for McDonald’s Germany. Leo Burnett Madrid’s “There Is No Bigger Prize Than Sharing” campaign for Loteria de Navidad won Silver for Entertainment & Leisure.
In the Film Craft category, Leo Burnett Dubai’s “Too Informative” for Du received a Bronze Lion for Production Design/Art Direction.
Friday evening at the festival’s inaugural Creative Data Lions ceremony, Leo Burnett Sydney received a Gold Lion for its “Run That Town” campaign for the Australian Bureau of Statistics.
Leo Burnett Worldwide won 14 Lions in total across the Film, Film Craft, Branded Content & Entertainment, Titanium & Integrated and Creative Data Awards, bringing its final award count to 69.
Keep up with Leo Burnett at Cannes using #LeoCannes.