Leo Burnett Wins Ad Council Golden Bell for FEMA Campaign
FEMA's "Ready" campaign rings true during a year ridden with natural disaster.
Last night in New York City, Leo Burnett Chicago received the Ad Council's top creative award of the year, the Gold Bell of Creative Excellence for the pro-bono FEMA campaign, "Ready." During a year strewn with natural disasters, the campaign PSA's bring to light the FEMA mission of preparadness and directs audiences to www.ready.gov/today to download a family emergency plan, emergency kit checklists and guidelines on how to better prepare.
“We created the ‘Ready’ campaign before Hurricane Sandy was even a thought. The Hurricane’s swift onset and devastation to the East Coast serves as confirmation of how important it is to be prepared for a disaster on any given day,” said Susan Credle, Chief Creative Officer, Leo Burnett USA. “Leo Burnett has a strong connection to the Ad Council and it’s always an honor to be rewarded by your colleagues and acknowledged for creative work that truly affects peoples’ lives.”