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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
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http://www.leoburnett.ca
+416 925 5997

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Global

Leo Burnett Worldwide Awarded 2 Grand Prix and More at AdFest 2016

Leo Burnett Beirut and Melbourne take top honors

Leo Burnett Worldwide’s global creative performance was celebrated last week at AdFest 2016 – one of the top creative festivals of the Asia Pacific region.

The network was honored with a total of 50 awards (see below for details): 2 Grand Prix, 2 Lotus Roots, 11 Gold, 18 Silver and 17 Bronze. The two Grand Prix were awarded to SPC Ardmona’s “#MyFamilyCan” by Leo Burnett Melbourne for Most Effective Business Idea, and Johnnie Walker’s “Keep The Flame Alive” by Leo Burnett Beirut for Media. The agency was also honored with two Lotus Roots awards for its new-world thinking.

Nine Leo Burnett offices contributed to the network’s success: Bangkok, Beirut, Colombo, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne and Sydney.

This year, there were 1,232 delegates from 60 cities and 3,112 entries across 18 award categories. Congratulations to this year’s winners.

//

Grand Prix
• SPC Armonda’s “#MyFamilyCan” by Leo Burnett Melbourne – Effective Lotus: Campaign Success
• Johnnie Walker: Keep The Flame Alive by Leo Burnett Beirut – Media: Best Use of Social Media & Earned Media

Lotus Roots
• SPC Armonda: “#MyFamilyCan” by Leo Burnett Melbourne – Lotus Roots
• Johnnie Walker: “Keep The Flame Alive” by Leo Burnett Beirut – Lotus Roots

Gold
• Canon Cameras: “Decoy” by Leo Burnett Sydney – Branded Content & Entertainment: Best Use of Non-Fiction Film
• Johnnie Walker: “Keep The Flame Alive” by Leo Burnett Beirut – Branded Content & Entertainment: Best Use of Interactive & Social Media
• P&G – Always: “Saudi Women’s Online March” by Leo Burnett Beirut – Branded Content & Entertainment: Best Use of Interactive & Social Media
• WWF: “Just” by Leo Burnett Sydney – Design: Best Integrated Design Campaign
• GIO: “Fuel The Fire” by Leo Burnett Sydney – Direct: Best Use of Social Media
• McDonald’s: “Beat The May Weather” by Leo Burnett Manila – Effective Lotus: Small Budget
• Tesco Lotus: “Taxi” by Leo Burnett Bangkok – Film: Internet Film: Corporate Image
• Tesco Lotus: “Taxi” by Leo Burnett Bangkok – Film Craft: Casting
• Samsung Galaxy Tab S2: “Celebrity Tantrum” by Leo Burnett Sydney – Mobile: Rich Media Advertising for Mobile Devices
• SPC Ardmona: “#MyFamilyCan” by Leo Burnett Melbourne – Promo: Best Use of Merchandising/In-Store Marketing incl. Promotional Packaging
• GoMart: “Beef Broccoli” by Leo Burnett Jakarta – Radio: Commercial Public Services & Private Services

Silver
• WWF: “Just” – by Leo Burnett Sydney – Design: Packaging Design
• SPC Ardmona: “#MyFamilyCan” by Leo Burnett Melbourne – Design: Packaging Design
• Tourism Authority of Thailand: “The Tattoo Flyer” by Leo Burnett Bangkok – Direct: Low Budget Mailer
• WWF: “Just” by Leo Burnett Sydney – Direct: Film and Infomercials
• Tesco Lotus: “Taxi” by Leo Burnett Bangkok – Film Craft: Directing
• Honda: “Dream Run” by Leo Burnett Melbourne – Film Craft: Special Effects: Digital Visual Effects
• GIO: “Fuel The Fire” by Leo Burnett Sydney – Interactive: Best Social Media “For Consumer” Campaign
• Asiri Hospitals: “The World’s First Soap Bus Ticket” by Leo Burnett Colombo – Media: Best Use of Outdoor & Transit
• GIO: “Fuel The Fire” by Leo Burnett Sydney – Media: Best Use of Social Media & Earned Media
• P&G Always: “Saudi Women’s Online March” by Leo Burnett Beirut – Media: Best Use of Social Media & Earned Media
• SPC Ardmona: “#MyFamilyCan” by Leo Burnett Melbourne – Media: Best Integrated Media Campaign
• Gogo Van: “Gogo Free-niture” by Leo Burnett Hong Kong – Mobile: Mobile Websites and Web Applications
• SPC Ardmona: “#MyFamilyCan” by Leo Burnett Melbourne – Outdoor: Point of Purchase (POP) Display
• Honda Genuine Parts: “Foreign Objects: Indian Mongoose, Cane Toad, Arctic Fox” by Leo Burnett Melbourne – Press: Other Vehicles, Accessories & Auto Services
• Honda Genuine Parts: “Foreign Objects: Indian Mongoose, Cane Toad, Arctic Fox” by Leo Burnett Melbourne – Print Craft: Art Direction
• SPC Ardmona: “#MyFamilyCan” by Leo Burnett Melbourne – Promo: Best New Product Launch/Re-Launch at Retail
• Johnnie Walker: “Keep The Flame Alive” by Leo Burnett Beirut – Promo: Best Use of Social Media
• GoMart: “Chicken Risotto” by Leo Burnett Jakarta – Radio: Commercial Public Services & Private Services

Bronze
• Project B: “Project Buka Pinto” by Leo Burnett Kuala Lumpur – Design: Corporate Identity
• Samsung: “Samsung iPhone Charger” by Leo Burnett Jakarta – Direct: Direct Ambient: Large Scale
• SPC Ardmona: “#MyFamilyCan” by Leo Burnett Melbourne – Direct: Direct Campaign for Retention/Loyalty
• WWF: “Just” by Leo Burnett Sydney – Direct: Best Integrated Direct Campaign
• Johnnie Walker: “Keep The Flame Alive” by Leo Burnett Beirut – Film: Alcoholic Beverages
• Samsung Gear VR: “Shark Dive in the Desert” by Leo Burnett Sydney – Film: Internet Film: Electronics, Home Appliances & Business Equipment
• Canon Cameras: “Decoy” by Leo Burnett Sydney – Film: Internet Film: Electronics, Home Appliances & Business Equipment
• Tourism Authority of Thailand: “Pray For Anna” by Leo Burnett Bangkok – Film: Internet Film: Best of Travel, Retail, Entertainment & Communication Media
• AIA Public Takaful: “Rezeki (God’s Providence)” by Leo Burnett Kuala Lumpur – Film: Internet Film: Best of Commercial Public, Private & Financial Services
• Johnnie Walker: “Keep The Flame Alive” by Leo Burnett Beirut – Interactive: Best Integrated Digital Campaign
• SPC Ardmona: “#MyFamilyCan” by Leo Burnett Melbourne – Interactive: Best Integrated Digital Campaign
• Chulabhron Hospital: “Listening to Hope” by Leo Burnett Bangkok – Media: Best Use of Radio
• Samsung Galaxy Tab S2: “Celebrity Tantrum” by Leo Burnett Sydney – Media: Best Use of Technology
• Samsung Galaxy Tab S2: “Celebrity Tantrum” by Leo Burnett Sydney – Media: Best Use of Branded Entertainment & Content
• WWF: “Just” by Leo Burnett Sydney – Outdoor: Ambient: Large Scale
• FindMyFace: “15KG Extra Baggage: Surfboard” by Leo Burnett Colombo – Print Craft: Best Use of Computer Generated Imagery