Leo Burnett Worldwide Once Again Tops “All Gunns Blazing” in 2015 Gunn Report
The network wins the Gunn Report category for the seventh time in the past eight years.
The 2015 Gunn Report has named Leo Burnett Worldwide as the winner of the “All Gunns Blazing” category for the seventh time in the past eight years. The network held a strong lead with 78 points, 35 points ahead of the runner-up.
The Gunn Report’s annual list identifies the most awarded and applauded work in the world based on the results of 45 global, regional and national creative award contests. The “All Gunns Blazing” category, meanwhile, is ranked based on an agency’s ability to present new-world and integrated thinking on a global scale, marking the future of advertising.
“Leo Burnett has had a remarkable year, the result of which sees them ranked the No. 2 Most Creative Network in the World, up from No. 3 in 2014,” said Donald Gunn, a champion of creativity and founder of The Gunn Report. “In addition, Always “#LikeAGirl” is the Most Awarded Campaign Across All Gunn Report Media Categories and tops the ‘All Gunns Blazing’ league table – of which Leo Burnett ranks the highest, by far, of all networks in this category. A fantastic display of creative excellence.”
This is the closest contest in Gunn Report history, with the first two winners scoring points in the high 200s.
“Pound for pound, we are the strongest fighter in the ring,” said Mark Tutssel, Leo Burnett Worldwide’s global chief creative officer and creative chairman of Publicis Communications. “While we are significantly smaller than the other networks, we’re a proven leader in creativity as evidenced by this honor.”
This is a record year for Leo Burnett, with a total score of 236 points — the network’s highest total ever — in the Gunn Report’s overall ranking. Four agencies made the top 10 list while five others are in the top 50, compared with 2014’s rankings that saw five agencies in the top 50. Leo Burnett Toronto ranked fifth, Leo Burnett Sydney and Melbourne ranked sixth, Leo Burnett Buenos Aires ranked eighth, Leo Burnett Chicago ranked 14th, Leo Burnett Beirut ranked 18th, Leo Burnett Paris ranked 43rd, and Leo Burnett Madrid and Leo Burnett Tailor Made (Sao Paulo) tied for 49th.
P&G Always’ “#LikeAGirl” campaign by Leo Burnett Toronto, Chicago and London is the most awarded campaign across all Gunn Report disciplines, while Samsung “Safety Truck” by Leo Burnett Buenos Aires placed sixth. Five campaigns for the network’s biggest clients — P&G, Samsung, Allstate and Diageo — are in the top 30 “All Gunns Blazing” category.
This news comes on the heels of Leo Burnett Worldwide being named the most awarded network in the world in Advertising Age’s 2015 Awards Report.
For more information, visit the Gunn Report 2015 site: www.gunnreport.com