Leo Burnett’s Record-Breaking Cannes Lions Performance
Leo Burnett earns 69 Lions at the 2015 Cannes Lions International Festival of Creativity and Lions Health Awards
CHICAGO, June 29, 2015 –- Leo Burnett Worldwide won a record 69 Lions across 18 award categories and 16 global offices at the 2015 Cannes Lions International Festival of Creativity, making this year the network’s strongest performance at the annual awards show in history. The global network also received the most Lions of any agency in the Publicis Groupe network.
“Saturday’s show was a fitting finale to a remarkable story that we’ve been writing all week in Cannes — that’s a story of world-class, future-facing creativity that we're delivering for some of the world's most iconic brands,” said Mark Tutssel, global chief creative officer of Leo Burnett Worldwide. “To win two prestigious Titanium Lions for two blue-chip marketers like Samsung and P&G is a remarkable achievement, and testament to the caliber of work we’re bringing to clients around the world. I couldn’t be prouder.”
Among the global network’s top performing campaigns was P&G Always “#LikeAGirl,” which closed out the week with 14 total Lions including one Grand Prix, one Titanium Lion, one inaugural Glass Lion award, seven Gold Lions, two Silver Lions and two Bronze Lions.
Samsung “Safety Truck” from Leo Burnett Buenos Aires made history as it received the first Cyber Lion for Argentina. The campaign won seven Lions in total including one Titanium Lion, three Gold Lions and three Silver Lions.
Leo Burnett Mexico also made history, securing Mexico’s first Grand Prix for the P&G Always “Intimate Words” campaign at the Cannes Lions Health Awards. “Intimate Words” also won one Gold Lion, two Silver Lions and one Bronze Lion.
“37 Days” from Leo Burnett Paris for Atlantic Group also performed well, winning two Gold Lions and two Bronze Lions.
“Our top campaigns including ‘#LikeAGirl,’ ‘Intimate Words’ and ‘Safety Truck’ not only created value for our clients, but inspired real change and conversation within society, which is something few campaigns can say,” Tutssel added. “The history that Mexico and Argentina made with their respective wins is remarkable, and these groundbreaking wins will only keep coming.” The network’s 69 Lion awards consisted of two Grand Prix, two Titanium, two Glass Lions, 15 Gold Lions, 17 Silver Lions and 31 Bronze Lions. This also was the first year the agency achieved shortlisted work across all 20 Lions awards categories.