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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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Leo In Cannes: Leo Burnett's Showing at Cannes Lions 2014

#leoincannes: Leo Burnett's Showing at Cannes Lions 2014

At this year's Cannes Festival, Leo Burnett Tailor Made was the most awarded agency in the network, racking in 22 Lions (including 5 Health Lions) for their outstanding work on "Bentley Burial", "My Blood Is Red and Black" and more campaigns that truly captured our HumanKind philosophy. Leo Burnett Paris was also heavily awarded, with 12 Lions now under their belt for their work for the Mimi Foundation.

A special congrats to Leo Burnett Dubai, who earned the first Gold Film Lion from MENA for their work for Du, and to Leo Burnett Colombia who had a fantastic showing at the Lions Health show. 14 offices (Buenos Aires, Chicago, Colombia, Costa Rica, Dubai, Hong Kong, London, Milan, Moscow, New York, Oslo, Paris, Sydney and Tailor Made) contributed to this year's wins.

The Leo Burnett network earned 52 Lions overall, and also earned its first "Network of the Year" title from Cannes in the Health Lions show (at which the global agency took home 11 additional Lions).

Congratulations to each agency that contributed to the win and to the entire network for supporting Leo Burnett agencies around the world.

Film

Gold

Leo Burnett Dubai, “Too Complicated” / "Too Depressing" Du – Commercial Public Services

Silver

Leo Burnett Paris, “If Only For A Second” Mimi Foundation – Branded Entertainment Internet Film

Bronze

Leo Burnett Milan, “Fiat 500 Cult” Fiat Group – Cars

Leo Burnett Buenos Aires, “Plastic Container” Car One – Other Vehicles, Auto Products & Services

Leo Burnett Buenos Aires, “Fan” Car One – Other Vehicles, Auto Products & Services

Young Lions

Film - Young Lions Bronze - Leo Burnett Oslo (Kitchen)

Film Craft

Bronze

Leo Burnett Sydney, “Comets” Diageo Australia – Cinematography

Branded Content & Entertainment

Silver

Leo Burnett Paris, “If Only For A Second” Mimi Foundation – Use or Integration of Printed Content

Leo Burnett New York, “#theworldneedsmore” United Nations, Office for the Coordination of Humanitarian Affairs – Use or Integration of Digital or Social Media

Bronze

Leo Burnett Tailor Made, “Street Tales” Fiat – Online

Titanium & Integrated

Silver

Leo Burnett Paris, “If Only For A Second” Mimi Foundation – Integrated

Cyber

Silver

Leo Burnett Paris, "If Only For a Second" Mimi Foundation – Social Video

Leo Burnett Tailor Made, "Bentley Burial" ABTO, Brazilian Organization of Organ Transplantation – Influencer/Celebrity/Blogger Outreach Program

Leo Burnett Chicago, “Biggest Assembly Ever” Procter & Gamble, Secret Deodorant – Innovative Use of Social or Community

Press

Gold

Leo Burnett Paris, “Doe & Sea-Lion” / "Elephant & Swan" / "Giraffe & Penguin" Jeep France – Cars

Leo Burnett Tailor Made, “William” / "Daddy" / “E.S.” CVV – Public Health & Safety & Public Awareness Messages, Copywriting

Silver

Leo Burnett Tailor Made, “Deserts” / "Forests" / "Mountains" Jeep – Cars

Leo Burnett Sydney, “Rhino” / "Shark" / "Tiger" WWF – Fundraising, Donations & Appeals, Art Direction

Leo Burnett Paris, “Doe & Sea-Lion” / "Elephant & Swan" / "Giraffe & Penguin" Jeep France – Illustration

Bronze

Leo Burnett Tailor Made, “War” / "Erotica" / "Drama" Lemonade Films – Advertising & Media

Leo Burnett London, “Gary” / "Kelly" / "Mark" Business in the Community – Public Health & Safety & Public Awareness Messages, Copywriting

Leo Burnett Tailor Made, “Firefighter” / "Lifeguard" ABTO, Brazilian Organization of Organ Transplantation – Fundraising, Donations & Appeals

Leo Burnett Tailor Made, “William” / "Daddy" / “E.S.” CVV – Public Health & Safety & Public Awareness Messages, Copywriting

Leo Burnett Paris, “Doe & Sea-Lion” / "Elephant & Swan" / "Giraffe & Penguin" Jeep France – Art Direction

Leo Burnett Tailor Made, “Tunnel” / "Curve" / "Tree" Fiat – Photography

Radio

Silver

Leo Burnett Tailor Made, “Come to the Streets” Fiat – Cars and Automotive Services

Leo Burnett Sydney, “Meeting – Safe Driving Program” Samsung, S-Drive – Public Health and Safety

Media

Silver

Leo Burnett Tailor Made, "Bentley Burial" ABTO, Brazilian Organization of Organ Transplantation - Charities, Public Health & Safety, Public Awareness Messages

Leo Burnett Tailor Made, "Bentley Burial" ABTO, Brazilian Organization of Organ Transplantation - Use of Social Platforms

Bronze

Leo Burnett Sydney, "Safe Driving Program (S-Drive)" Samsung - Use of Mobile Devices

Leo Burnett Chicago, "#EsuranceSave30" Esurance - Use of Social Platforms

Leo Burnett Chicago, "Literacy Store" McDonald's - Retail, E-Commerce and Restaurants

Mobile

Silver

Leo Burnett Moscow, "Catch a Plane" S7 Airlines - Activation by Location or Proximity

Bronze

Leo Burnett Sydney, "Safe Driving Program (S-Drive)" Samsung - User Experience

Outdoor

Silver

Leo Burnett Paris, "If Only For a Second" Mimi Foundation - Special Build

Leo Burnett Tailor Made, "Bentley Burial" ABTO, Brazilian Association of Organ Transplantation - Live Advertising and Events

Bronze

Leo Burnett Sydney, "Shark/Tiger" WWF - Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages (Billboards and Street Posters)

Leo Burnett Sydney, "Shark/Tiger/Rhino" WWF - Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages (Indoor Posters)

Direct

Bronze

Leo Burnett London, "Second Chance" Business in the Community - Use of Digital Marketing

Leo Burnett London, "#publooshocker" DFT - Public Healthy & Safety, Public Awareness Messages

Leo Burnett Milan, "Samsung Maestros Academy" Samsung Electronics Italy - Other Digital Platforms

Leo Burnett Hong Kong, "Gift Box" The Salvation Army - Charities

Leo Burnett Tailor Made, "Bentley Burial" ABTO - Response/Real-Time Activity

Leo Burnett Tailor Made, "Bentley Burial" ABTO - Charities

PR

Gold

Leo Burnett Milan, "Samsung Maestros Academy" Samsung - Corporate Reputation & Communication

Bronze

Leo Burnett Costa Rica, "Incomplete Bios" Fundacion Paniamor - Use of Digital Platforms

Promo & Activation

Gold

Leo Burnett Paris, "If Only for a Second" Mimi Foundation - Charities

Leo Burnett Tailor Made, "Bentley Burial" ABTO - Use of Promotional Stunts and Live Advertising

Silver

Leo Burnett Chicago, "#EsuranceSave30" Esurance - Financial Products & Services

Leo Burnett Tailor Made, "Bentley Burial" ABTO - Charities

Bronze

Leo Burnett Chicago, "#EsuranceSave30" Esurance - Use of Games

Leo Burnett Tailor Made, "Bentley Burial" ABTO - Use of Social Audience in a Promo Campaign

Leo Burnett Milan, "Samsung Maestros Academy" Samsung Electronics Italy - Integrated Campaign led by Promo & Activation

Lions Health

At Lions Health, Leo Burnett earned its first "Network of the Year" nod from Cannes thanks in part to Leo Burnett Colombia's "CANCERTWEETS" for the League Against Cancer, a campaign that was awarded the Cannes Lions Grand Prix for Good.

Leo Burnett earned 2 Golds, 6 Silvers and 1 Bronze at the show. For our full list of Health Lions winners, visit Lions Health.

#leoincannes Additional News

McDonald's Named Creative Marketer of the Year

Three Questions with Alisa Wolfson, Design Juror

Mark Tutssel on the Influence of Technology in Advertising

Thoughts on Brazil from Leo Burnett Tailor Made's (Sao Paulo) Marcello Magalhaes

Mark Tutssel on Communication and Creativity

Susan Credle, AOL Lioness and Creative Disruptor

By Senior Music Producer Chris Clark, Ten Best Ad/Music Pairings of All Time

What Planning and Stand-Up Comedy Have in Common featuring James Kirkham (Global Head of Social and Mobile) and Jonathan Fraser (Holler's Global Head of Strategic Ideas)