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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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#LeoAtClios: "#LikeAGirl" Takes a Grand Clio

It’s been an awesome week of Clio wins and today the Grand Clio winner is in! Leo Burnett's “#LikeAGirl” for Procter & Gamble took home the Grand Clio award in the Public Relations category for Brand Development.

Visit the Clios gallery for the winning work.

Catch you this time next year for what we hope will be another triumph of hard work, creativity and HumanKind creative product.

Grand Clio
Leo Burnett Toronto/Chicago/London, “#LikeAGirl” Procter & Gamble Always – PR: Brand Development

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Day 4,#LeoAtClios: Digital/Social, Content & Contact, Digital/Social Technique, Innovative Media, Student

Digital/Social

Silver
Leo Burnett Toronto/Chicago/London, “#LikeAGirl” Procter & Gamble Always - Social Media

Bronze
Leo Burnett Sao Paulo, “Bentley Burial” ABTO - Social Media

Content & Contact

Gold
Leo Burnett Sao Paulo, “Bentley Burial” ABTO

Bronze
Leo Burnett Manila, “Aid Couture” Procter & Gamble
Leo Burnett Sydney, “S-Drive” Samsung
Leo Burnett Milan, “Samsung Maestros Academy” Samsung

Shortlist
Leo Burnett Toronto/Chicago/London, “#LikeAGirl” Procter & Gamble

Innovative Media

Silver
Leo Burnett Sydney/Chicago, “Small World Machines” Coca-Cola

//

Day 3, #LeoatClios: Audio, Audio Technique, Integrated Campaign, Public Relations, Out-of-Home, Hall of Fame

Hall of Fame
Leo Burnett Sydney,“Monuments/Shark/Golden Drum” WWF Earth Hour - Out of Home: Campaign
Leo Burnett Chicago,"Sundial" McDonald’s - Out of Home
Leo Burnett Chicago,"Talking Labels" Heinz - Design
Leo Burnett London,"Skidmarks" Mercedes-Benz - Print

Audio
Silver
Leo Burnett Lapiz,“Broken Promises: Flower, Ring” Mujeres Latinas en Accion - Radio Campaign

Bronze
Leo Burnett Bogota, “World Cup Brains” Seguros Bolivar - Radio Campaign
Leo Burnett Sydney, “Safe Driving Program: Meeting, Dad, Ballet” Samsung - Radio Campaign

Audio Technique
Silver
Leo Burnett Lapiz, “Flower” Mujeres Latinas en Accion - Copywriting
Leo Burnett Lapiz, “Ring” Mujeres Latinas en Accion - Copywriting

Bronze
Leo Burnett Detroit, “Life” Chevrolet Silverado - Music

Shortlist
Leo Burnett Sydney, “Ballet” Samsung - Copywriting

Integrated Campaign
Bronze
Leo Burnett Sao Paulo, “Bentley Burial” ABTO - Public Service
Leo Burnett Paris, “If Only for a Second” Mimi Foundation - Public Service

Public Relations
Gold
Leo Burnett Toronto/Chicago/London, “#LikeAGirl” Procter & Gamble Always - Corporate Image

Silver
Leo Burnett Costa Rica, “Incomplete Bios” Fundacion Paniamor - Crisis & Issue Management

Bronze
Leo Burnett Costa Rica, “Incomplete Bios” Fundacion Paniamor - Public Affairs
Leo Burnett London, “Help Get Them Home” Amnesty International - Special Event
Leo Burnett Sri Lanka, “Mosquito Repellant Newspaper” Mawimba - Corporate Image
Leo Burnett Sydney/Chicago, “Small World Machines” Coca-Cola - Special Event

Shortlist
Leo Burnett Sydney, “Road to Recovery” Bundaberg Rum - Crisis & Issue Management

OHH
Gold
Leo Burnett Sao Paulo, “Alphabet” Fiat - Poster Campaign

Silver
Leo Burnett Sydney/Chicago, “Small World Machines” Coca-Cola - Ambient

Bronze
Leo Burnett Sao Paulo, “Bentley Burial” ABTO - Ambient

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Day 2, #LeoatClios: Branded Content & Entertainment, Direct, Engagement, Music, Design

Branded Content & Entertainment
Gold
Leo Burnett Paris, “If Only for a Second” Mimi Foundation - Integrated Campaign
Leo Burnett Sydney/Chicago, “Small World Machines” Coca-Cola - Events/Experimental

Silver
Leo Burnett Toronto/Chicago/London, “#LikeAGirl” Procter & Gamble Always - Film

Direct
Silver
Leo Burnett London, “CVs” BITC - Print/Mail
Leo Burnett Sydney/Chicago, “Small World Machines” Coca-Cola - Out of Home
Leo Burnett Toronto/Chicago/London, “#LikeAGirl” Procter & Gamble Always - Film

Bronze
Leo Burnett Paris, “If Only for a Second” Mimi Foundation - Public Service: Other
Leo Burnett London, “Second Chance” BITC - Film
Leo Burnett Sydney, “Road to Recovery” Bundaberg Rum - Other
Leo Burnett Toronto/Chicago/London, “#LikeAGirl” Procter & Gamble Always - Digital/Social

Shortlist
Leo Burnett Milan, “Samsung Maestros Academy” Samsung - Integrated Campaign

Engagement
Gold
Leo Burnett Sao Paulo, “Bentley Burial” ABTO - Guerilla
Leo Burnett Toronto/Chicago/London, “#LikeAGirl” Procter & Gamble Always - Other

Silver
Leo Burnett Chicago, “Literacy Store” McDonald’s - Experimental
Leo Burnett Sydney/Chicago, “Small World Machines” Coca-Cola - Ambient

Bronze
Leo Burnett Sao Paolo, “Bentley Burial” ABTO - Experimental
Leo Burnett Chicago, “#esurancesave30” Esurance - Other
Leo Burnett New York, “#theworldneedsmore” United Nations, OCHA - Other
Leo Burnett Sydney, “Road to Recovery” Bundaberg Rum - Events

Shortlist
Leo Burnett Melbourne, “Honda H2O” Honda Australia - Ambient
Leo Burnett Sydney/Chicago, “Small World Machines” Coca-Cola - Experimental

Music
Bronze Leo Burnett Sao Paulo, “Come to the Streets” Fiat - Integrated Campaign: Branded Collaborations
Leo Burnett New York, “Live At The United Nations - One Voice” United Nations, OCHA - Events/Engagement: Ambient
Leo Burnett Sydney, “Eye” Canon - Use of Music - Original: Short Form

Shortlist
Leo Burnett Sydney, “Comets” Smirnoff Double Black - Use of Music - Licensed: Short Form
Leo Burnett Sydney, “Tree of Life” Ronald McDonald House Charities - Use of Music - Licensed: Short Form

Design
Silver
Leo Burnett Zurich, “Swiss Wrestling Emmentaler” Emmentaler Switzerland - Packaging
Leo Burnett Paris, “If Only for a Second” Mimi Foundation - Editorial

Bronze
Leo Burnett Sri Lanka, “Mosquito Repellant Newspaper” Mawimba - Posters

Shortlist
Leo Burnett Mumbai, “Good Paper Project” Bio Farm Fertilizer - Packaging
Leo Burnett Sao Paulo, “Letters: F, N, R” Fiat - Posters
Leo Burnett Toronto, “The Lobster Event” Earls Kitchen + Bar - Point of Purchase
Leo Burnett Toronto, “Mikon” Mikon Drywall - Logo

//

Day 1, #LeoatClios: Film, Film Technique, Print, Print Technique

Film
Gold
Leo Burnett Paris, “If Only for a Second” Mimi Foundation – Short Form

Bronze
Leo Burnett Sao Paulo, “Sensors” Fiat - Commercials Under One Minute: Campaign
Leo Burnett Taipei, “We Get Freshness” – Welcome Supermarket - Commercials Under One Minute: Campaign

Shortlist
Leo Burnett Oslo, “Share the Road” Norwegian Public Roads Administration -Commercials Under One Minute: Campaign
Leo Burnett Buenos Aires, “Plastic Container, Fan” Car One - Short Form- Campaign
Leo Burnett Toronto/Chicago/London,“#LikeAGirl” Procter & Gamble Always – Short Form

Film Technique
Shortlist
Leo Burnett Paris, “The Call” Sidaction – Animation
Leo Burnett London, “#catandbudgie” Freeview – Music- Licensed
Leo Burnett Dubai, “Too Depressing” Du Telecommunications – Direction
Leo Burnett Dubai, “Too Complicated” Du Telecommunications – Direction
Leo Burnett Dubai, “Too Boring" Du Telecommunications – Direction
Leo Burnett Sydney, “Anti-Established” Bulleit – Editing
Leo Burnett Chicago, “Pick Up” Firestone - Music- Licensed
Leo Burnett Detroit, “Life” Chevrolet Silverado - Music- Licensed

Print
Gold
Leo Burnett Sao Paulo, “Letters: F,N,R” Fiat – Public Service
Leo Burnett Manila, “Iceberg” WWF - Print

Bronze
Leo Burnett Beirut, “Making Music: MJ, The Police, Nirvana” Virgin Radio – Print Campaign
Leo Burnett Paris, “Upside Down” Jeep – Print Campaign
Leo Burnett London, “CVs” BITC - Print Leo Burnett Sydney, “Poacher's Pyramid” WWF – Print Campaign

Print Technique
Gold
Leo Burnett Sao Paulo, “Letters: F” Fiat – Art Direction

Silver
Leo Burnett Sao Paulo, "Letters: R" Fiat- Art Direction Leo Burnett Paris, “Doe & Sea Lion” Jeep – Illustration
Leo Burnett London, “Gary” BITC – Copywriting
Leo Burnett London, “Kelly” BITC – Copywriting Leo Burnett Sao Paulo, "Letters: R" Fiat - Art Direction

Bronze
Leo Burnett Beirut, “The Police” Virgin Radio - Copywriting
Leo Burnett Sao Paulo, “Letters: N” Fiat– Art Direction
Leo Burnett Paris, “Giraffe & Penguin” Jeep - Illustration
Leo Burnett Paris, “Elephant & Swan” Jeep – Illustration