Luck O'Leo at the 2012 O'Toole Awards
Leo Burnett Chicago's "Mayhem" campaign for Allstate won the coveted O'Toole Box Award, which recognizes an agency's creative work for one brand on multiple touchpoints.
Leo Burnett Chicago’s Mayhem campaign for Allstate won the coveted O'Toole Box Award, which recognizes an agency’s creative work for one brand on multiple touchpoints. Winners of the 2012 4A's O'Toole Awards for Creative Excellence were announced yesterday during the 4A's annual conference Transformation LA 2012 at the Beverly Hills Hilton in Los Angeles. Leo Burnett was also a finalist for Large Agency and its Mean Stinks campaign for Secret was shortlisted in the O'Toole Box category.
In less than two years since the campaign’s inception, Allstate’s Mayhem has grown to be a globally recognized and highly awarded initiative. In 2012 alone, Allstate’s “Mayhem” has won “Best of Show,” “Best in Mixed/Multiple Media,” “Best in Radio” and “Best in Television,” at the Chicago ADDY’s. The campaign was also recognized with a Merit Award for Online Advertising by HOW Interactive Design.
“We’re quite proud of the work we’ve done with Allstate,” said Susan Credle, Chief Creative Officer, Leo Burnett USA. “We like creating work that continues to cause mayhem at award shows like the O’Toole Awards.”