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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
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Lisa Abbatiello

CEO, Leo Burnett Business


Billie Smith

EVP Director of Talent Management

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Madrid Takes Grand Prix at El Ojo

Leo Burnett Madrid won the Interactive Grand Prix for the Fiat “Street Evo” campaign at the 2011 El Ojo de Iberoamerica festival in Buenos Aires this evening.

In addition, Leo Burnett earned another five Gold, 12 Silver and 11 Bronze for a total of 29 honors at what’s become the top regional awards show in Latin America.  This year the show attracted a record 5,019 entries.

Leo Burnett Lisbon was crowned the Portuguese ‘Agency of the Year’ and Erick Rosa was named the ‘Number One Creative Director’ in Portugal.  Fiat also picked up the Brazil ‘Client of the Year’ Award, in large part for outstanding work from Leo Burnett Tailor Made, Sao Paulo.

In total, nine Leo Burnett offices contributed to performance: Madrid, Sao Paulo, Buenos Aires, Bogota, Lisbon, Mexico City, Lapiz USA, Lima and Puerto Rico.

Here’s the full list:

Grand Prix

Fiat ‘Street Evo’ (Madrid) – Interactive

Chrysler Jeep ‘Stone, Water, Stick’ (Sao Paulo) – Direct

Acor ‘Giant Bon-O-Bon’ (Buenos Aires) – Film

DirecTV ‘Superman’ (Bogota) – Radio

Sony Playstation ‘Mr. Lee’ (Madrid) – Promo & Activation

Fiat ‘Street Evo’ (Madrid) – Interactive/Mobile


Fiat Ambulance ‘Iceberg’ (Sao Paulo) – Print

Car One ‘Party’ (Buenos Aires) – Film

DirecTV ‘Back’ (Bogota) – Radio

Diageo Bodega Navarro Correas ‘Wine Art’ (Bogota) – Ambient

Carrefour ‘Lettuce’ (Bogota) – Print

Fiat ‘Street Evo’ (Madrid) – Innovative

Groupo Modelo ‘Lemon’ (Mexico City) – Print

Groupo Modelo ‘Sal’ (Mexico City) – Print

Industrias Unidas del Peru ‘Cafionazo’ (Lima) – Radio

Lidl ’42,195km. A documentary’ (Lisbon) – PR

Red Cross ‘Portugal + Feliz’ (Lisbon) – Interactive

Amnesty International ‘Voices for Freedom’ (Lisbon) – Direct


Car One ‘Love Story’ (Buenos Aires) – Film

Fiat Ambulance ‘Gate, Iceberg’ (Sao Paulo) – Print Campaign

Samsung ‘Optical Illusion’ (Sao Paulo) – Viral Films/Interactive

Atitude Brazil ‘Garbage’ (Sao Paulo) – Film

Peseta ‘Bicycle Cap’ (Madrid) – Cinema/TV

Chrysler Jeep ‘Twitter Jeep Puzzle’ (Madrid) – Interactive 

P&G Gain ‘Competition’ (Lapiz USA) – Film

Freeport Outlet ‘The Superstitious Billboard’ (Lisbon) – Direct

Corbis ‘Animal People’ (Lisbon) – Art Direction 

McDonald’s ‘Happy Boss’ (Puerto Rico) – Radio

Red Cross Colombia ‘Phone Call’ (Bogota) – Radio