Mark Tutssel on Communication and Creativity
Today in Cannes, Global Chief Creative Officer Mark Tutssel spoke to the Young Lions about the significance of creativity in communication, specifically on the global stage. The theme of his master class was “Borderless Creativity,” and he shared with the audience that a borderless idea is one that everyone understands, respects and shares. It’s an idea that’s brave, beautifully crafted, executed and brings a brand purpose to life. Tutssel encouraged the audience to use communication technology to generate creative, engaging content and to make meaningful connections with others. To Tutssel, the world is at the fingertips of those willing to observe, create and take risks.
Watch an excerpt from his speech “Why Borderless Creativity Is the Future of Communications.”