Nearest office

Toronto

All offices

Offices

Selected office



,


Your nearest office

Toronto

Canada

Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

Nearby Leo Burnett offices

  • Toronto

    Canada

  • Detroit

    United States

  • Montreal

    Canada

  • Chicago

    United States

  • Santo Domingo

    Dominican Republic

  • Guaynabo

    Puerto Rico

  • Tegucigalpa

    Honduras

  • Guatemala City

    Guatemala

  • Santa Fe, Mexico City

    Mexico

  • San Salvador

    El Salvador

  • Managua

    Nicaragua

  • San Jose

    Costa Rica

Buenos Aires

Martin Fierro Awards Leo Burnett Argentina 'Best TV Campaign of the Year'

It’s 2012 and Leo Burnett Argentina has been recognized for the first time in its history with the “Martín Fierro,” an award given by Argentinian TV critics to the ‘Best TV Campaign of the Year.’

“Great Scott! What year is this?” It’s 2012 and Leo Burnett Argentina has been recognized for the first time in its history with the “Martín Fierro,” an award given by Argentinian TV critics to the ‘Best TV Campaign of the Year.’ The lucky prize went to LB Argentina’s “Back to the Future” campaign for leading electronics store Garbarino.

The retail giant became the subject of an intense national conversation when amateur video footage appeared online of Doc Brown, the infamous inventor from the ‘Back to the Future’ movie franchise, crashing his Delorean time machine into a Garbarino storefront. After a few days of rampant speculation on the internet and widespread circulation of the footage, Doc Brown gave a press conference in which he apologized to Garbarino for any damage he may have caused, and volunteered to be the new face of Garbarino Electronics to compensate the company for his actions. Thus the inventor from the future became the popular spokesperson for Argentina’s largest retail electronics chain, and generated massive new interest in the store and its high tech products.

Naturally, the campaign recently earned an 8-ball at Tokyo’s GPC. Fun fact: it was the campaign that won the creative pitch for Garbarino’s business.