Sao Paulo Wins at One Club Auto Show Event
Fiat 'Letters' named best Print/Outdoor campaign.
Leo Burnett Tailor Made Sao Paulo's innovative campaign for Fiat took top honors in Print/Outdoor at the North American International Auto Show in Detroit.
The organizers of the annual show partnered with the One Club to award the year's top automotive advertising. Sao Paulo's "Letters" campaign, which won one of the five prizes handed out, uses typographical optical illusions to discourage texting while driving.
Have a look in the gallery above.