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Toronto

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Leo Burnett Company, Limited, 175 Bloor Street East, North Tower, Ontario M4W 3R9

+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

Dom Caruso

President & COO

dom.caruso@leoburnett.ca

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Big Omaha, A HumanKind Event

Leo Burnett connects with startups and small companies on the idea that we can change people's behavior for the better through small "acts."

Only 364 days until the next Big Omaha and I can hardly wait!

Some of my favorite moments at the event this year began with the phrase "So why is Leo Burnett at Big Omaha?" The simple question provided an opportunity to explain that we were there to learn, to participate and to help, resulting in a smile and strong head nodding from the questioning party.

Many of the startups and small companies participating in Big Omaha have the connective tissue that they're trying to change people's behavior for the better through small "acts." As an agency that is fueled through our HumanKind philosophy of 'acts not ads,' we landed at the perfect intersection at Big Omaha. Our HumanKind philosophy is not about advertising or brand propositions or selling products, but about people, purpose and changing behavior. It's a look at marketing that serves true human needs and not the other way around, and this philosophy is on full display from the minute Big Omaha starts to the very last speaker at the event.

There were many moments during the event when an idea for one of my clients was born. Now, my challenge is to bring these ideas to them and demonstrate why I was so moved by the idea, and get them to believe in it too. I think it would be great if next year we have some of our clients standing shoulder-to-shoulder with us at the event so we can experience that 'aha' idea moment together. Just a small warning to any of our wonderful clients who might be interested in joining us next year, start strengthening your leg muscles because participating in the pre-speaking standing ovation is a lot of fun, it also tires the leg muscles quickly.