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Leo Burnett Company, Limited, 175 Bloor Street East, North Tower, Ontario M4W 3R9

+416 925 5997

Margaret Arnold

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margaret.arnold@leoburnett.ca

Dom Caruso

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dom.caruso@leoburnett.ca

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Thinking

Big Omaha Day One: 'No Shame in Failing...Only Shame in Not Trying'

No Shame in Failing...Only Shame in Not Trying.

First off, I need to apologize to the fine folks who live in Omaha, Nebraska. I never had a desire to visit Omaha and I did not think there would be much there. I was wrong and I'm really, really, really enjoying Omaha and the #BigOmaha event that brought us to the city. And yes, I will be back.

As someone who closely follows start-ups and the start-up culture, I had never heard of #BigOmaha before and I'm glad the saying 'better late than never' applies here. I'm loving the event tradition of giving every speaker a loud and boisterous standing ovation as they take to the stage to speak. The tradition not only speaks to the uniqueness of the event, it also speaks to the courage of the person getting up to speak. To be a successful entrepreneur, you really need courage and I find inspiration in this courage. I wish some of this courage would rub off on more marketers and brand managers and inspire them to think more like an entrepreneur and get out of their too easy 'play it safe' comfort zone. Ben Lerer, co-founder of Thrillist had a good quote during his morning #BigOmaha talk where he said 'There's no shame in failing, there's only shame in not trying.'

Ben has built Thrillist into a growing media and e-commerce platform and brands are starting to find unique ways to leverage the Thrillist communication + e-commerce platform and activate some really different and interesting ideas that drive brand participation. They have inspired me to the point where I have invited Thrillist to come into the agency in a couple of weeks and ideate alongside us.

┬ůso watch this space for an update on what we come up with.