Eye On: Snapchat Sponsored Stories
If you're not a Snapchat user, you might think of it as the app that allows your teenage niece to send selfies to her friends – but it's also an emerging and important social channel for brands. That's the focus of the latest Eye On, which takes a closer look at Snapchat's newly announced sponsored stories.
The 30-to-60 second format makes it easy for brands to create dynamic, compelling content for users, and with more than 40 percent of US, UK and Canadian teens on the platform — and many adults, too — they are sure to have an audience.
Scroll through Eye On: Snapshot Sponsored Stories (above) to learn more.