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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
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Lisa Abbatiello

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Billie Smith

EVP Director of Talent Management

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Our Storytellers: The Power of Perspective

Our Storytellers: The Power of Perspective talk during Chicago Ideas Week approached great narratives from a variety of angles. The lively discussion brought together iconic storytellers from an array of industries and showed the value of differing methodologies and creative processes in telling stories. Susan Credle, chief creative officer for Leo Burnett USA, Arun Chaudhary, first official White House videographer, Carol Edgarian, New York Times bestselling author, Rebecca Skloot, science writer and A.J. Jacobs, editor of Esquire –shared insight about the best stories they have told.

Each speaker shed light on the way they identify great stories, internalize them and share them with the world. Susan discussed approaching brands and products as characters in a story and elaborated on how storytelling has become a more engaging way to connect people and brands, saying, “We tell you stories that make you think and make you laugh.”