Nearest office

New York

All offices

Offices

Selected office



,


Your nearest office

New York

United States

Leo Burnett Business
300 Park Avenue South
New York, New York 10010
United States


646-840-8350

Lisa Abbatiello

CEO, Leo Burnett Business

646-840-8350

Billie Smith

EVP Director of Talent Management

billie.smith@leoburnett.com

Nearby Leo Burnett offices

  • New York

    United States

  • Toronto

    Canada

  • Detroit

    United States

  • Montreal

    Canada

  • Chicago

    United States

  • Santo Domingo

    Dominican Republic

  • Guaynabo

    Puerto Rico

  • Tegucigalpa

    Honduras

  • Guatemala City

    Guatemala

  • Santa Fe, Mexico City

    Mexico

  • San Salvador

    El Salvador

  • Managua

    Nicaragua

Chicago

Programmatic: The ‘Magic Robot’ in the Room

Leo Burnett EVP, Director of Content Michael Siegenthaler discusses his role at the agency and how data-driven advertising is transforming the industry.

Of all the buzzwords that fly around the advertising industry, there’s one that’s been increasingly rising to the top of conversations: programmatic.

Hate it or love it (or don’t understand it at all), it has an undeniable impact on shaping our industry today, and directing where it’s going tomorrow.

We spoke with Michael Siegenthaler, Leo Burnett Chicago’s EVP, director of content, to get to the bottom of what, exactly, programmatic is, and how it can impact an advertiser’s reach.