Nearest office

Toronto

All offices

Offices

Selected office



,


Your nearest office

Toronto

Canada

Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

Nearby Leo Burnett offices

  • Toronto

    Canada

  • Detroit

    United States

  • Montreal

    Canada

  • Chicago

    United States

  • Santo Domingo

    Dominican Republic

  • Guaynabo

    Puerto Rico

  • Tegucigalpa

    Honduras

  • Guatemala City

    Guatemala

  • Santa Fe, Mexico City

    Mexico

  • San Salvador

    El Salvador

  • Managua

    Nicaragua

  • San Jose

    Costa Rica

Chicago

Trendy Tuesday: Holograms

Tupac Shakur's Hologram stirred up a raft of controversy at this year's Coachella Music Festival.

It's no surprise that Tupac Shakur's hologram (a.k.a. 'Holo-Pac') stirred up a raft of controversy at this year's Coachella Music Festival. Tupac's ghostly hologram, costing somewhere between $100,000 and $400,000 reports MTV News, performed his hit single, 'Hail Mary,' and '2 of Amerikaz Most Wanted' alongside Snoop Dogg and Dr. Dre. It took nearly four months to resurrect the rap superstar, and partnerships with two highly regarded production companies - AV Concepts and Digital Domain. Digital Domain is a Hollywood effects house known for its success in creating a decrepit, 85 year-old Brad Pitt in The Curious Case of Benjamin Button. With mixed reviews as a result of the haunting stunt, it's a wonder where 'Holo-Pac' will go from here, although in a video announcement Dr. Dre leaves a lot to speculation saying, 'This was not done for a tour. If a tour happens, we'll see.'

Tupac's appearance at Coachella triggered obvious questions of more deceased celebrity resurrections, and even inspired a Coachella 'Exclusively Hologram Lineup' spoof, featuring Mozart, Johnny Cash and Elliot Smith just to name a few. And not surprisingly, it also sparked creation of a colorful array of 'Holo-Pac' memes.