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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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Beirut

7+ Series: Sakker El Dekkene “Lebanon 4 Sale"

Aimed at ending corruption in the region, “Lebanon 4 Sale,” Leo Burnett Beirut’s campaign created for NGO Sakker El Dekkene designed to confront the widespread criminal phenomenon, took a decidedly offbeat approach to solving an age-old problem.

“Lebanon 4 Sale” smartly used data to determine which localities were the most corrupt, a strategy that rallied average citizens to speak out for reform. The activation then transformed unassuming storefronts into faux bribery centers – a stunt tactic that got the attention of local press and digital media (the effort earned 51 million social impressions).

Watch above to learn more and visit sakkera.com to participate.