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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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Sydney

Another World Is Just a Click Away in Latest for Samsung From Leo Burnett Sydney

Faster than an airplane and more reliable than a time machine, televisions have the power to transport us to new worlds with the click of a button. In “Another World Awaits You” for Samsung Electronics Australia by Leo Burnett Sydney, an array of characters across classic TV genres are within arm’s reach of the SUHD TV viewer.

“The default option for this sort of brief would be to go for over-the-top visuals backed up by crazy amounts of CGI,” said Grant McAloon, executive creative director, Leo Burnett Sydney. “We wanted to counter that and simply play with the idea that great image quality helps entertainment do what it does best: make you feel like you’re part of the action.”