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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
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Lisa Abbatiello

CEO, Leo Burnett Business


Billie Smith

EVP Director of Talent Management

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Beneful's 'Random Acts of Play' Brings fun to the Workplace

There's no such thing as a stranger to playful pup, Webster, who is the star of Beneful’s “Random Acts of Play” campaign videos. Created by Leo Burnett and Arc Worldwide, this integrated marketing campaign follows Webster on his journey to transform moods through the power of play in Beneful's three spots: Cute Dog Brings Play to the Workplace, Born to Play and Spread the Play. The spots are an extension of Beneful’s “Play. It’s Good for You” messaging which focuses on the benefits of play, and how taking the time to play with your dog can make you a happier, healthier person. Be sure to visit to learn more about the power of play and stay connected through Beneful’s Facebook and Twitter page.

November 12th 2012
By Amanda Villarreal