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Leo Burnett Company, Limited
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Chicago

“Doppelganger Tourists” by LAPIZ Shows Workaholics the Light

Because the only thing worse than not going on vacation is seeing yourself on vacation

In a society where an overwhelming 41% of Americans didn’t take a vacation in 2015, how can a travel brand get people to see what they’re missing? A new campaign from the Mexico Tourism Board called “Doppelgänger Tourists” by LAPIZ in Chicago actually shows people exactly what they are missing.

“Doppelgänger Tourists” aims to encourage overworked Americans to experience what Mexico has to offer by serving up a taste of FOMO (fear of missing out). The spot features two workaholics, Mike and Ann, who both have chosen work commitments over vacation time for far too long.

In an exciting twist, Mike and Ann meet their doppelgängers and learn that while they were toiling away at work, their doubles were having the time of their lives in Mexico, complete with scuba diving, kayaking and sightseeing.

But will these workaholics finally see the light? Watch the film above to see how this tear-jerking spot ends.

The online campaign launched on March 30. Follow along online using #SeeYouInMexico.