Nearest office

Toronto

All offices

Offices

Selected office



,


Your nearest office

Toronto

Canada

Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

Nearby Leo Burnett offices

  • Toronto

    Canada

  • Detroit

    United States

  • Montreal

    Canada

  • Chicago

    United States

  • Santo Domingo

    Dominican Republic

  • Guaynabo

    Puerto Rico

  • Tegucigalpa

    Honduras

  • Guatemala City

    Guatemala

  • Santa Fe, Mexico City

    Mexico

  • San Salvador

    El Salvador

  • Managua

    Nicaragua

  • San Jose

    Costa Rica

Melbourne

Honda “Dream Run”

INSIGHT. Cars have the power to transport us to unfamiliar lands — that is, if you choose the right car. To promote the Honda HR-V, the company’s first Australian SUV in over a decade, Honda and Leo Burnett Melbourne used their creativity to create an unforgettable story rooted in Honda’s “The Power of Dreams” idea.

Fifteen of 15 - Dream Run - 1

IDEA. In the television spot “Dream Run,” Brian, the spot’s protagonist, drives his Honda HR-V through a land reminiscent of sci-fi films and surrealistic paintings. Backed by the Eurythmics’ catchy “Sweet Dreams,” the spot moves at a fast pace as Brian speeds and swerves on the roads. With his canine copilot, Brian tries to avoid the forces trying to wake him up from his fantasy ride.

Fifteen of 15 - Dream Run - 2

IMPACT. “Dream Run” was picked up by dozens of top publications, ad trades and creative archives, and it was featured as The Drum’s Ad of the Day. The agency’s work was referred to as a “breath of fresh air in a category crammed with clichés.” The ad won awards at several major shows such as the Clios and the Spikes Asia Awards. The spot is celebrated as one of the most creative illustrations of Honda’s “The Power of Dreams” campaign.