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Toronto

Canada

Leo Burnett Company, Limited, 175 Bloor Street East, North Tower, Ontario M4W 3R9

+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

Dom Caruso

President & COO

dom.caruso@leoburnett.ca

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Work

IKEA "Catalog Launch"

Leo Burnett Singapore helps IKEA unveil its 2013 edition in epic fashion.

Leo Burnett helped IKEA launch its 2013 catalog in Malaysia and Singapore in epic style this year, creating an experiential 'countdown' to the event. The integrated effort included an online television channel, celebrity cameo appearances, a Facebook widget, a Twitter hashtag campaign and, well, just check out the case study, which tells the full story. It's fresh work for an iconic brand!

CCO: Ted Lim Senior AD: Shawnn Lai Creative: Stephen Kyriakou AD: Linus Chen AD: Joshua Lim Creative Technologist: Martin Loo