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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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London

LB London Celebrates Life's Milestone Moments for McDonald's 40th Anniversary

McDonald’s celebrates its 40th anniversary with the launch of a TV ad series, featuring unforgettable moments in a person’s life. Leo Burnett London let their creative juices flow in the production of the campaign, from moving home, to a first date, to a rainy camping trip. The ads encourage people to visit McDonald’s anniversary website and submit their memories as part of the campaign.

Part of the anniversary campaign, the spot above, "Just Passed Test Drive Thru," features a boy struggling through a McDonald’s drive-thru with his friends after just passing his driving test. All-time favorite 1970’s soundtrack, “The Boys Are Back In Town” by Thin Lizzy accompanies the spot, adding to the light-hearted humor and highlighting the golden decade when McDonald’s first launched in the U.K.