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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
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Lisa Abbatiello

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Leo's Cannes Contenders: Samsung Gear VR "Life Live"

The day a new member is born is one of the most important days of any family's life.

But what if not all of the family can be there to witness the miracle?

Jace, a ‘fly in, fly out’ electrical contractor, faced a hard decision when an unavoidable work commitment required him to be in Queensland on the due date – take the job and miss the imminent birth of his third son, or refuse it and remain in Perth with his heavily pregnant wife Alison, but miss out on the contract work.

Leo Burnett Sydney's new work for Samsung showcases the new Samsung Gear VR, which allowed for Jace to be (virtually) in two places at once, all to experience that life-defining moment he would have otherwise of have missed: the birth of his new son.

Part of Samsung's #LifeLIVE, the story demonstrates the ability of the new virtual reality technology connecting people in ways that creative powerful shared experiences that wouldn't otherwise exist.