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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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Sydney

Leo's Cannes Contenders: Samsung Gear VR "Life Live"

The day a new member is born is one of the most important days of any family's life.

But what if not all of the family can be there to witness the miracle?

Jace, a ‘fly in, fly out’ electrical contractor, faced a hard decision when an unavoidable work commitment required him to be in Queensland on the due date – take the job and miss the imminent birth of his third son, or refuse it and remain in Perth with his heavily pregnant wife Alison, but miss out on the contract work.

Leo Burnett Sydney's new work for Samsung showcases the new Samsung Gear VR, which allowed for Jace to be (virtually) in two places at once, all to experience that life-defining moment he would have otherwise of have missed: the birth of his new son.

Part of Samsung's #LifeLIVE, the story demonstrates the ability of the new virtual reality technology connecting people in ways that creative powerful shared experiences that wouldn't otherwise exist.